The Quick Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s “Hard enjoy.” Throughout six periods, this mother-and-son duo presented their particular talent for motivating, advising, and quite often giving a real possibility check to prospects shopping for really love. When not in program company, the duo operates Master Matchmakers to aid singles discover a relationship through matchmaking and time training. Master Matchmakers provides tailored information and vetted fits to singles all over the country. Now, the group has also innovated a mobile program known as prefer Lab that authenticates the identification of a stranger before you go on a night out together. In every respect of internet dating, the Ward household supports higher truthfulness and count on.


In 2003, Steve Ward believed he had been on his way to becoming a financial investment banker. He was 22, simply out of school, and going to start his job, but initial the guy decided to help his mother down along with her matchmaking company.

JoAnn Ward had an ability for coping with folks, although not with technology. She was still making use of submitting cabinets, and her daughter wished to upgrade this lady to an online database and web site. The guy expected it to be an easy task. After that, when a prospective customer questioned him for a male’s viewpoint, the guy conducted his first intake meeting and begun to recommend suits.

He met making use of the customer and paired the girl up on a primary big date. She and her day hit it off and had been eventually interested become married. Steve’s first introduction was actually a rousing achievements, and merely that way he was addicted.

The next generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides individuals toward satisfying relationships with honesty and authenticity. He is well-practiced at giving information to singles. Alongside his mom, he co-authored a novel labeled as “Crash Course crazy.” In every their efforts, he hopes to boost the dating experience for singles.

Master Matchmakers performs face-to-face interviews and background records searches to completely learn customers before giving all of them out on a romantic date. Certified mentors and certified therapists become personal coaches and a devoted group of full time matchmakers work side-by-side with these coaches to be certain careful, hand-selected introductions in conjunction with individualized information from years of expert knowledge.

With the aid of a generally seen TV show, “Tough appreciate,” this small local matchmaker widened into an all over the country boutique, providing singles in all 50 claims.

“We’re facing board from around 20 to 40 new customers monthly today,” Steve said. “We have now matured into a complete level service ready assisting whoever labors crazy.”

now, with innovation to enhance the online dating lifetime of singles, Steve provides pioneered a mobile software known as prefer Lab, which will verify your photograph, authenticate their particular identity with your own knowledge test or mobile search, and operate a criminal background check nicely.

“in a day and age of conference over mobile very first regarding dating, we created fancy Lab in order to depend on as a site on the whole dating market,” Steve demonstrated, “however for those finding a high-touch, personal expertise we shall always offer all of our best-in-class, private mentoring and professional matchmaking solutions.”

Steve and JoAnn Honed Their Date Coaching through “Tough Love”

Upon signing up for Master Matchmakers, Steve utilized his business impulse, personal instinct, and flair for telling it enjoy it should display what a matchmaker are and do. Because of this, he with his household eventually garnered a lot publicity and interest, culminating in VH1’s reality tv program “Tough prefer,” which went for six periods.

From 2009 to 2013, Steve and his awesome mommy hosted and produced this show about singles and partners in a variety of stages of dating and relationship crises. They truly are clear-cut people that learn how to get effects.

“Thanks a lot much for directing me personally along side ‘dating journey’ that triggered Ryan. We’re so delighted. He includes much to my life that I would not be able to produce by yourself. We never thought in soulmates before, but child have always been We a believer now!” — Maya, a Master Matchmakers customer

After season one, Steve acknowledged the helpfulness of a love bootcamp, of hearing from a person that will say to you the real truth about your self along with your relationships. The guy made a decision to add a night out together training service to fit and bolster their unique matchmaking.

“We wished to provide alternate ways that we’re able to add importance to someone’s sex life,” he told you. “We began to develop a course that individuals believed had been extremely special and individualized, using the strategy we were noted for: tough love.”

The interest in the tv show as well as the development of the Internet during the time allowed Master Matchmakers to syndicate their solutions all over the country.

Date Coaching, coordinating, and Vetting For People in All 50 States

Master Matchmakers changed plenty since 2003, when publishing and sending photographs via a computer was actually tedious and difficult. In the past, it actually was an industry criterion that matchmakers would not show their clients pictures of their potential time. The client had to trust their own pro examination of appeal and being compatible.

Today technical advances allow Steve along with his group to dig much deeper and provide much more than simply an image. As a result of the last information, these matchmakers want to know every little thing to generate an informed match. A full bio and background check is actually regular functioning means of this exclusive matchmaker.

Providing customized solution on whole country, the Ward family has the capacity to assist numerous eligible singles discover individual of these dreams.

An egalitarian matchmaker, Steve denies the concept of an antiquated business structure where guys spend excessive rates to get to know ladies who pay nothing. Master Matchmakers addresses females pretty and pleasantly.

“we appeal to a top-quality woman,” Steve mentioned. “I serve women who tend to be extremely inspired, profitable, appealing, knowledgeable, and looking in order to satisfy their unique equivalent or better.”

Date Coaching

In their go out coaching, Steve places a focus on acknowledging opportunities being ready to accept acting on all of them. He promotes self-awareness, not self-consciousness. He discusses changing the paradigm and eliminating self-imposed barriers to ensure the customer is preparing to satisfy “the one.”

“My coaching gives them the capacity to maximize the possibilities that can come their way and observe those options,” he demonstrated. “i am a numbers man, so it’s everything about volume and preparedness.”

He with his team of knowledgeable mentors meet face-to-face to identify patterns, break poor habits, and come up with an idea for how discover, form, and keep maintaining a great relationship. It’s no surprise the website describes time mentors as “the sword and guard inside romantic life.”

“usually we just work at helping men and women develop their unique minds,” Steve said, “to try to consider exactly why it could operate– not why it will not operate.”


These matchmakers recommend available. Their job is always to organize introductions with compatible and vetted people. Customers concur upon a certain number of introductions beforehand, together with matchmakers come up with a tailored approach supported by years of experience from inside the dating video game.

“we are really tactical regarding it,” Steve stated, “and we give feedback along the way. We allow the client real useful criticism which they would not get almost every other means.”

Grasp Matchmakers just take their own time interviewing and obtaining to understand their customers so that they can make smarter suits. The point, Steve said matter-of-factly, is to find rid of the customer by combining them with a compatible match.

Sometimes meaning offering some guidance (or a firmly worded fact check) to customers. The frame of mind associated with unmarried is just as vital because character regarding big date.

Also important, Steve informed united states, will be the capability to connect practical expectations. “I learned over time simply to walk an excellent line between providing somebody wish and offering some one delusions.”

Background Checks

Before dealing with any client, Master Matchmakers completely investigates that individual’s back ground. This can include everything from social media marketing users to criminal history. The group provides a great deal of data at their particular fingertips to ensure that all of their clients are on the up-and-up.

“definitely and away, we do have the greatest standard of direct access to regulated data — significantly more than any other matchmaker in the nation,” Steve boasted. “we are essentially, for all intents and functions, personal investigators.”

Master Matchmakers merely shows individuals after vetting their back ground. Anyone who signs on agrees to these types of an arrangement. Fostering rely on and sincerity, these matchmakers make sure their customers tend to be upstanding people worth being matched. This amazing function provides the group an aggressive edge for singles shopping for some added protection and in-depth investigation.

“We have now included some technology throughout the last number of years,” Steve said. “which enables all of us doing our very own jobs more efficiently and properly than other matchmakers available to you.”

Love Lab has criminal record checks to help keep Daters Safe

Recently, Steve has taken on an ambitious endeavor, generating a dating reference for singles. He’s taken the verification innovation used by Master Matchmakers and condensed it into a mobile app known as appreciation Lab. Now anyone can go online to verify the identity of a romantic date before meeting directly.

This might be an important item for singles who put themselves at risk by taking place a romantic date with somebody they do not actually know.

“we wish to be a directory site,” Steve revealed, “to verify matchmaking profiles and just help individuals get more value off all these applications and services.”

Really love Lab makes use of Master Matchmakers’ vetting methods to bring the current dater some comfort. Before you go on a date, customers can login to find out when someone is actually who they promise become (and whatever claim to resemble).  This free of charge cellular software was released in September 2013 possesses been growing their get to since that time.

“We’re amid a progression of your product,” Steve mentioned. “we need to come to be a completely independent verification service for the whole matchmaking business.”

The application lets customers self-verify their own identification and look on the identity of someone otherwise. Quickly you are able to enter an unknown number, current email address, or username of a Love Lab profile to find out if some body you came across on the web was already verified. Everyone else must confirm their details. Possible confirm your images, for instance, by firmly taking and publishing an instantaneous selfie to Love Lab definitely calculated and when compared to your own profile pictures for likeness.

With an extensive and careful verification procedure, these matchmaking innovators desire to develop something that reduces the dishonesty, fraudulence, and threat rampant in internet dating.

“I am not so concerned about producing a ton of money right away. I’m truly establishing a site that individuals are likely to want to make use of and advise — and something that solves a rather really serious issue.”

The Master Matchmakers Team Provides a Close-Knit, household Feel

Master Matchmakers is a family-run business. JoAnn Ward could be the chairman, her son could be the CEO, along with her child will be the Executive Director of Client Relations. Lots of their unique matchmakers and date coaches are making use of the company consistently and generally are significantly committed to the success of every customer.

“We operate Master Matchmakers like a family group. We have an extremely boutique-style method,” Steve demonstrated, including, “My mother provides usually asserted that the thing that technology can not change is quite personal solution.”

JoAnn has a radiant individuality that establishes the tone for any business overall. The Ward household is about telling it think its great is actually and helping men and women by being direct.

“We grab an equal share in the duty from inside the company,” Steve stated, “but she is significantly more taking part in producing the success within our customer’s lives.”

Recently, Steve has taken a lot more of a step back from customer work to focus on the continuing growth of the Master Matchmakers business and growth of appreciate Lab application. The guy lets their mom do the reins on the client part, the actual fact that they don’t really constantly concur regarding proper strategy.

“we’ve disagreements relating to all of our consumers constantly actually,” he stated good-naturedly. “When we disagree, though, i let her win because we made a package a long time ago that she’d have last suppose for the matchmaking organization and that I might have final state throughout the activity efforts.”

That agreement has proven to-be advantageous to all involved â€” this mother-son group bills both over to provide daters personalized support and technological convenience.

Triumph is actually determined by just how Happy the Clients Are

Over many years, Steve provides witnessed many achievements stories of pleased lovers which met, bonded, and discovered love by way of Master Matchmakers. Their own client reviews page is filled with testimonials from happy clients.

“I’d like to believe that 99per cent of the people whom chose me personally would do every thing over again,” he stated, “and I also’m proud of that.”

He told all of us about a specific girl who was wise and winning in need of some advice within her romantic life. Steve got this lady on as a customer and started training this lady become a lot more open-minded. He paired their with some solitary guys but had not located an amazing match.

To gain understanding of the woman individuality, Steve requested the girl to supply an individual reference letter. The woman response surprised him. “She believed comfy adequate to go to an ex who had been already remarried,” he recalled. “She actually exposed to him and tell him that she actually is going right through this experience, doing some soul-searching and reflecting about what she could perform differently in order to satisfy ‘the one.'”

Her ex ended up providing the lady path back to love. He recommended she meet a buddy of their. The capture ended up being that buddy stayed in Seattle while she stayed in New York. However, she’d already been coached are open-minded to opportunities, so she consented to provide the opportunity. After a number of effective times, she wound-up relocating to end up being nearer to this guy, that is today her fiancé.

“She provided me with this breathtaking recommendation for conference this individual,” Steve said. “that i possibly could indirectly impact someone with the intention that, actually without launching her to ‘the one,’ she however credits myself — for me, definitely something you should be happy with.”

Master Matchmakers Blends individual provider With Technology

Instead of becoming an investment banker, Steve Ward provides utilized his skills as a business person, spokesperson, matchmaker, and go out advisor to push Master Matchmakers into the technological get older. Their newly created app, enjoy Lab, may be the next move in providing singles a safe online dating environment with total criminal background checks.

“We’re in a position to look into people’s background really thoroughly — significantly more carefully than nearly any additional matchmaker out there,” Steve stated. “I in essence shrunk that technologies into adore Lab, but Master Matchmakers nevertheless utilizes it in regards to our clients’ purposes at the same time.”

With initial guidance, hand-picked matches, and verified times, Steve seems to corner the market industry on online dating from beginning to end.

“our very own focus is actually having the ability to give beneficial resources to people when you look at the entire relationship ecosystem,” he mentioned. If the large praises of his former clients are any indicator, he’s already been enormously winning to date.